With Easter approaching, Austria’s supermarkets are shifting into seasonal mode — alcohol, sweets and bulk-buy staples dominate this week, with some genuinely strong headline discounts if you pick your shop carefully.
Bobby's Foodstore
Mix and match, buy one of any of the four flavoured Yorkshire Teas and take one of any of the other flavours for free. (Whilst stocks last.)
SPAR
Beer – 25% off all beers
(Fri 28 Mar – Sat 29 Mar)
Frozen fish & seafood – 25% off
(26 Mar – 4 Apr)
SPAR Premium range – 25% off
(Fri 28 Mar – Sat 29 Mar)
BILLA / BILLA PLUS
Wine, sparkling wine & spirits – up to 25% off
(Fri 28 Mar – Sat 29 Mar)
Sweets incl. Easter products – up to 25% off (BILLA PLUS)
(late Mar promo window)
Packaged ham & smoked meat – promotion pricing (BILLA PLUS)
(late Mar promo window)
PENNY
Natural yoghurt – €0.39
(30 Mar – 1 Apr)
Ölz Super Soft Sandwich – €2.79
(26 Mar – 28 Mar)
Müller “Ecke” yoghurt – €0.49
(to 1 Apr)
Happy Day juice – €1.89
(weekly offer)
Organic herbs (potted) – €1.99
(weekly offer)
Heineken beer – €0.84
(30 Mar – 1 Apr)
HOFER
Rotating weekly offers – new drops Thursday & Friday
(ongoing)
Mix of grocery staples & special buys – short-window deals
(typically 2–4 days)
LIDL
Weekly offers refreshed – Monday & Thursday cycles
Lidl Plus promotions – app-based multi-buy deals (incl. Easter offers)
The Takeaway
SPAR is the standout for beer, BILLA for wine and spirits, while PENNY offers the clearest everyday price wins. HOFER and Lidl remain strong for value, but require more active checking due to their rolling promotions.
Byline Journalist: Mike Leidig
Byline Sub editor: Mike Leidig
Byline Spotter: Mike Leidig
Byline Commisioning Editor: Mike Leidig
Byline Senior Writer: Mike Leidig
Byline Copychecker: Mike Leidig
Byline Illustrator: Mike Leidig
Byline News Editor: Mike Leidig
Subject: Business
T4 Editor Story Rating: 6
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T4 Total rating: 5
